#WordsHurtIRL

Urban Decay x Cybersmile Online hate has a real impact on people. We partnered with Ava Michelle to take a stand against cyberbullying, showing her own hate comments as labels that she won't let define her.

See the article on #WordsHurtIRL here!
Agency: McCann New York
CW: Jessica Mastorides | AD: Rachel Hayashi | CD: Oliver Sarabia 
Director: Phillippa Price

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