For Lips Only

SUPER BOWL LVIII | NYX PROFESSIONAL MAKEUP x cardi b

Duck Plump. It's a gloss that makes you bigger and plumper than ever. But with a questionable name that everyone thinks kind of sounds like ... well, you know what, we knew that its Super Bowl debut had to clear up any confusion about where it's supposed to go. and at the same time, make a humorous statement about gender roles in big game advertising by flipping the script on men for once. which the men in charge of a certain football league didn't like very much. so they banned it, we got even more pr, and at the end of the day, Duck Plump was on everyone's lips.
AGENCY: McCann NY
CW: Jessica Mastorides | AD: Rachel Hayashi | ECD'S: Jim Curtis & Cinzia Crociani | CCO: Shayne Millington  
DIRECTORS: Quinn Kathermann & Paul Hunter
Production: PrettyBird | Post-Production: The Den & No6
the film
the case study
THE TEASERS
WE EVEN CREATED REAL TIME SOCIAL CONTENT THAT PLAYED OFF OF THE OTHER BRANDS AS THEIR ADS AIRED DURING THE GAME.

Oreo "twist it"

reeses "noooo"

doritos spicy dinamitas

starry ft ice spice

PRESS

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