Packaging Design
Our naked packaging shows our transparency, because real food has nothing to hide.
Digital App
By geofencing McDonald’s locations, we’ll airdrop our digital flyer right onto their customers’ phones.
Customers are sent to the Burger King app.
Then, they're directed to take a photo of their McDonald’s burger. Google Lens technology will recognize the burger and find its unrealistically perfect ad.
We’ll calculate the percent difference between the advertised burger and the one you actually got.
That percentage becomes the discount for your next BK meal!
We’ll spotlight the photos our users took to expose McDonald’s on billboards near their stores nationwide.
