AGENCY: McCann NY
CW'S: Jessica Mastorides AND SAM WEISS | AD'S: Rachel Hayashi AND CASSIE POWELL | ECD: Cinzia Crociani | CCO: Shayne Millington
DIRECTOR: MIA BARNES
Production: RADICAL MEDIA
EDITORS: JK CARRINGTON AND COLE WAGNER AT No6
WILL TRAVIS KELCE AND TAYLOR SWIFT RUN IT BACK WITH THEIR VIRAL POST-GAME KISS? OR WILL JALEN HURTS AND BRYONNA BURROWS STEAL THE SPOTLIGHT THIS YEAR? OUR KISS PREDICTION POOL GAVE FANS THE CHANCE TO WIN UP TO $60,000 IN PRIZES FOR CORRECTLY GUESSING THE ANSWERS.
WE PARTNERED WITH INFLUENCER BRITTANY BROSKI TO ENCOURAGE BOTH BEAUTY LOVERS AND SPORTS FANS ALIKE TO PREDICT THE BIG FAT KISS ON DRAFTKINGS, garnering millions of impressions on social media.
AND, BONUS! A :15 AD SOLELY PROMOTING NYX'S FAT OIL LIP GLOSS.
We even created real-time content in reaction to big moments during the game, including some of the ads.
KICKOFF
TOUCHDOWN
DURACELL
DORITOS
BIG FAT KISS
AND BY THE END OF THE WEEKEND, WE BECAME THE BEST-PERFORMING FREE-TO-PLAY BRANDED GAME ON DRAFTKINGS OF SUPER BOWL LIX!
